It’s not something for this year.” In addition to transparency for pro customers, there’s also a larger fiscal reason behind it. “ We want to be transparent and communicate openly with our pro community, so we want them to know that the Mac Pro is a 2019 product. This time around, Boger was succinct: the promised Mac Pro will be a 2019 product. When we got the news that it wouldn’t arrive in 2017, there was some implicit messaging that 2018 was not guaranteed either (we were told “not this year,” but not “definitely next year”). The interviews and demos took place over several hours, highlighting the way that Apple is approaching upgradability, development of its pro apps and, most interestingly, how it has changed its process to help it more fully grok how professionals actually use its products.Īfter an initial recap in what they’d done over the past year, including MacBooks and the iMac Pro, I was given the day’s first piece of news: the long-awaited Mac Pro update will not arrive before 2019. John Ternus, vice president of Hardware Engineering, Tom Boger, senior director of Mac Hardware Product Marketing, Jud Coplan, director of Video Apps Product Marketing and Xander Soren, director of Music Apps Product Marketing. Now, one year later, I was invited back to Apple to talk to the people most responsible for shepherding the renewed pro product strategy. The secondary objective to that visit was to reassure pro customers who had not had news of updates in some time that Apple was listening, was working to deliver products for them and generally still cared. There was nothing to be done but start over.

The reasoning given at the time on the Mac Pro was basically that Apple had painted itself into an architecture corner by being aggressively original on the design of the bullet/turbine/trash-can shaped casing and internal components of the current Mac Pro. The answer, it turns out, was that Apple had decided to start completely over with the Mac Pro, introduce completely new pro products like the iMac Pro and refresh the entire MacBook Pro lineup.

I joined a round-table discussion with Apple SVPs and a handful of reporters to get the skinny on what was taking so long. A year ago, I visited the Apple campus in Cupertino to figure out where the hell the new Mac Pro was.

Apple new mac release 2018